Overfinch, the UK company which specialises in bespoke Range Rovers for the wealthy, is opening a dealership for the south of England.
The retailer, Overfinch South in Farnham, Surrey, is backed by former Bramshaw Garages head Brian Wiggins and business partner Mark Holland.
It coincides with management changes at Overfinch which have seen it attract former Land Rover and TVR executives.
Robert Dover, a former chief executive and chairman of Land Rover, Jaguar and Aston Martin, has been appointed chairman.
Former TVR sales and marketing head Ben Samuelson has joined as marketing director.
And Overfinch's head of design, Bruce Southey, has joined Douglas Cooke and Neil Underwood as the only three shareholders in the privately-held business.
Overfinch has recently started work on the new Range Rover Evoque, and its designers and engineers have a range of enhancements for the 2011 Range Rover and Range Rover Sport.