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Volkswagen goes on the cost offensive

Volkswagen is continuing to try to convince consumers of the savings made by choosing its models with the launch of a new internet microsite.

As part of its Unbelievable Value marketing campaign, it has launched  www.truelifecosts.com  to show consumers how they can make small savings in all aspects of their lives that add up over the long-term.

Visitors to the site are introduced to a fictitious village representing different areas of everyday life from food and family to fun, homes, holidays and cars.

Click on any of the areas and they’ll be guided through a series of simple interactive demonstrations showing how the little expenditures in life can quickly mount up and how, with a series of small tweaks, large savings can be made.

In the car section, visitors can learn how much they could save if they opted to buy a Volkswagen rather than a competitor model, such as through whole-life costs, fixed price servicing and resale values.

Visitors can also compile a personal Cost Report and the financial implications of their spending choices calculated.

Designed and developed by DDB UK, the site will be supported by a radio advertising campaign in the coming weeks.

 

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