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Ford holds technology conference for dealer network

Ford dealers have attended the manufacturer’s first UK technology conference, showcasing and explaining industry trends.

Over 130 Ford dealer senior managers and IT experts were at Henry Ford College in Loughborough to meet automotive and consumer technology suppliers plus industry professionals from companies like Google and Microsoft. They heard about the latest technology from Ford partners including CAP, ADP, Gemini Systems and GForces.

One of Ford’s latest technological advancements is its SYNC in-car connectivity program that allows hands-free calls and control of music and other functions with voice commands.

Daniel Sumner, Microsoft platform developer who worked on the Ford SYNC project, said: "The future of relationships with customers revolves around trends including natural rather than forced interaction and the rise of social networking. As a result, information needs to be distributed via real-time, enjoyable experiences."

Brian Hendy, chairman, Hendy Group said: "There are advantages for us all to structure our sales and marketing strategies around new technology in years to come."

Speakers included Gregory Roekens, Wunderman chief technical officer: "It is important that dealers concentrate on providing an enjoyable experience as well as good customer service. Technology is the most exciting way to manage a customer's experience."

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