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Prime-time TV slot for Mazda promotion

Mazda has signed up as the official sponsor of a new ITV1 prime-time comedy show.

The carmaker will promote its Mazda2 hatchback around the new entertainment series 'Comedy Rocks with Jason Manford on Friday evenings from tonight.

The package includes broadcast, online, and mobile sponsorship.

“The audience profile of the ITV sponsorship programme is a perfect fit with the Mazda2 target customer, which is aged between 25-44 and a mixture of male and female buyers. These viewers are people who are switched on to engaging content such as comedy and music,” comments Claire Andrews, marketing director for Mazda UK.

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