Citroën has appointed Jason King to the newly created position of manager - wholelife costs.

Reporting to Andy Wady, Citroën UK’s fleet director, King will be responsible for the brand’s relationships with key contacts in the residual value and service, maintenance and repair experts, and making the most of Citroën’s 'total cost of ownership' proposition.

King will press home the benefits of new technologies, such as full-electric, micro-hybrid (e-HDi) and diesel hybrid (HYbrid4) drivetrains, plus the expansion of the DS line - to include DS4 and DS5 and will work with internal teams to ensure the effective positioning of Citroën products in the fleet marketplace.

He joins Citroën from EurotaxGlass’s where he was head of market intelligence.