Citroen UK has created a new role at its Slough headquarters to improve its residual values and total ownership costs.
Jason King, former head of market intelligence at EurotaxGlass's, has joined the carmaker as manager, whole life costs.
King reports to Andy Wady, fleet director, and will be responsible for the brand’s relationships with key contacts in the residual value and service/maintenance/repair influencers, and optimising Citroën’s Total Cost of Ownership proposition.
The introduction of new technologies, such as full-electric, micro-hybrid (e-HDi) and diesel hybrid (HYbrid4) drivetrains, plus the expansion of the DS line - to include DS4 and DS5 - show how Citroën is changing and King will be charged with communicating these developments to key industry influencers.
He will work with internal teams to ensure the effective positioning of Citroën products in the fleet marketplace.
In his former post he helped establish EurotaxGlass’s reputation for expert residual value forecasting, interpreting automotive market trends and assessing their impact on future demand and values.
Fleet director Wady said King brings a wealth of experience and is a known and respected industry figure.
He added: "I am confident that Jason will continue the work we have already done, successfully communicating to the fleet industry that the Citroën brand is going through a period of renaissance with a fresh new corporate identity, a raft of innovative new products and a revitalised dealer network focusing much more on the needs of our fleet customers."