Automotive marketing company Marketing Delivery is to offer preferential rates on eCRM and database marketing systems to Shell's dealer customers.
As part of the deal, Marketing Delivery is offering up to 25% off the price of the aftersales module of SmartMail, the email and SMS tool for promotional activity and customer communication.
Customers can also sign up for sister product SmartCall, a call tracking and monitoring system, free of charge.
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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