PistonHeads.com, the motoring enthusiast and classified website, has launched its new classified used car advertising platform which it believes will help it take on Auto Trader to become market leader.
The website is now the UK’s second-largest motoring website (source: Hitwise), delivering more than 4 million unique users and 200 million page impressions per month.
Much of this growth is driven by PistonHeads’ cars for sale section, with more than 50,000 cars for sale from private sellers, specialist performance car dealers and, increasingly, mainstream dealer groups.
Stuart Forrest, PistonHeads publishing director, said: “PistonHeads is famous for two things: a highly engaged audience, and thousands of great cars for sale in our classifieds.
“In rebuilding our cars for sale platform to create what we believe is a market leading set of tools to enable buyers to find cars, we’ve placed our users right at the heart of the design process.
“User workshops were a key part of the process for us and a great way of understanding exactly what buyers wanted from a classifieds site. We’ve also involved users in testing the finished product, and as a result we’ve created what we hope users will find to be an intuitive and easy way of searching for used cars for sale.”