Ex-Audi boss Jeremy Hicks has started his new role as managing director of Jaguar Land Rover UK and the appointment brings with it management reshuffle with new roles created in the business.
Geoff Cousins (presently managing director, Jaguar UK) has been appointed as director, Jaguar global sponsorships & partnerships. In this new role Cousins will lead Jaguar's global efforts in sponsorship, partnerships and alliances, including building on the Jaguar 'Academy of Sport' concept, developed through his tenure in the UK.
Colin Green (previously managing director, Land Rover UK) is appointed to the position of director, global dealer operations. In this new role Green will have responsibility for long range retail strategy, growth of dealer development and internationalisation of distribution, dealer capability and global sales programmes.
Green and Cousins’ current first line reports in the UK sales organisations will report directly to Hicks.
JLR says Hicks’ appointment brings the UK organization in line with other global markets and brings each region under the leadership of a single, dual brand, managing director.
Hicks will report directly to Phil Popham, director, group sales operations, Jaguar Land Rover.
Hicks said: “This is a fantastic opportunity to lead two iconic brands in their home market.
“Both Jaguar and Land Rover have their strongest ever product line up and I am very much looking forward to working with the JLR team to achieve continued success in the UK market."
Hicks began his career with Vauxhall in the UK, performing a range of roles including sales operations director and sales and marketing director for aftersales.
He then spent a short period in Automotive Consultancy before joining VW Group UK, where he carried out a number of senior roles. In 2005 he took up the position from which he joins Jaguar Land Rover – managing director, Audi UK.