AM Online

Cycles join cars on sale at Stephen James BMW

The multi-storey Stephen James BMW dealership in Enfield has become home to a cycle shop on its first floor.

In mid-October the business, headed by managing director Ben Collins, a keen recreational cyclist, opened Stephen James Cycles, which sells premium bikes by Trek and BMW, and includes a cycle workshop staffed by Cytech accredited technicians.

Shop manager James Hewitt said: "The worsening congestion in London means we're all looking for new solutions."

The dealership encourages customers to get their car and bike serviced at the same time, with a shuttle service to the station should they not want to enjoy free wi-fi and coffee while they wait.

Hewitt told cycling website it sold two Treks and two BMWs to visitors in its first fortnight.

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.