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Digital leaders revealed at industry awards

Pentagon Group has won Website of the Year at Auto Trader's 2011 Click Awards.

Mercedes Direct won Best Customer Service for its website and Ford Retail (Dagenham Motors) won Best Used Car Locator.

The winners in all three categories of manufacturers, dealers and supermarkets are listed below:


Best Customer Service – Mercedes Direct

Best Used Car Locator – Ford Retail (Dagenham Motors)

Dealer Website of the Year – Pentagon Group


Best Customer Service – Peugeot

Best New Car Configurator – Volvo

Best Used Car Locator – Nissan

Best Communication of Environmental Credentials – Toyota

Motor Manufacturer Website of the Year – Land Rover

Car supermarkets:

Best Customer Service – Motorhouse

Best Used Car Locator – The Car People

Best for Purchase Intent – The Car Shop 

Car Supermarket Website of the Year – The Car People

Craig Stevens, Trader Media Group digital marketing director and event host, said: “The 2011 Click Awards are about rewarding those who have websites that are effective for car buyers, which all of our winners have done in exemplary form.”

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