Pentagon Group has won Website of the Year at Auto Trader's 2011 Click Awards.
Mercedes Direct won Best Customer Service for its website and Ford Retail (Dagenham Motors) won Best Used Car Locator.
The winners in all three categories of manufacturers, dealers and supermarkets are listed below:
Best Customer Service – Mercedes Direct
Best Used Car Locator – Ford Retail (Dagenham Motors)
Dealer Website of the Year – Pentagon Group
Best Customer Service – Peugeot
Best New Car Configurator – Volvo
Best Used Car Locator – Nissan
Best Communication of Environmental Credentials – Toyota
Motor Manufacturer Website of the Year – Land Rover
Best Customer Service – Motorhouse
Best Used Car Locator – The Car People
Best for Purchase Intent – The Car Shop
Car Supermarket Website of the Year – The Car People
Craig Stevens, Trader Media Group digital marketing director and event host, said: “The 2011 Click Awards are about rewarding those who have websites that are effective for car buyers, which all of our winners have done in exemplary form.”