Honda is getting interactive with prospective customers through an iPhone app linked to its TV advert for the new Honda Jazz.
The carmaker's advert - titled 'This Unpredictable Life' - is broadcast for the first time tonight on ITV1 and Channel 4.
Honda has developed an iPhone app which viewers can download and use to 'catch' animated characters off the screen while watching the advert.
Users can then interact with each of the stars of the film, for example, a toy space monkey can be made to dance by singing into their phone.
To watch the film and also see a demo of how the App works, visit: http://www.youtube.com/HondaVideo
Martin Moll, head of marketing for Honda (UK), said: “This new ad campaign reflects the experiences of our Jazz customers, showing how its TARDIS-like interior has the versatility and space to cope with almost anything.”