Alfa Romeo UK is running a sales campaign across its nationwide network, branded The Red 11 Event.
The 11-day push, ending on February 27, is targeting sales of new cars, particularly the 159, MiTo and Giulietta.
Alfa said "tempting" finance packages are available, and visitors who order a new Alfa during the 11 day promotion will receive an added bonus of a free ‘Alfa lifestyle’ inspired reward.
These include an Alfa Romeo mountain bike, boutique hotel vouchers, an iPod Touch or an Alfa Romeo driving experience.
Head of brand at Alfa Romeo UK, Damien Dally said: “The Red 11 Event aims to communicate the Alfa Romeo brand to both new and existing customers. It’s an open-arms invitation to meet us, talk to us and to see what we have to offer, as well as a fantastic way to meet like-minded people.
“Alfa Romeo values customers, and by incentivising orders over the event period we are sustaining our standing as a premium brand that rewards its customers with products that appeal to their lifestyles.”