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Skoda to unveil new corporate identity at Geneva Motor Show

Skoda will unveil its new corporate identity at Geneva on March 1.

The showroom CI will feature green and white colouring, modern designs and incorporate a new emblem to feature on showrooms and totems.

It will then go live in the UK on the Skoda UK website. However, dealers will begin the roll-out of the CI to showrooms from April.

The UK network and Skoda management met in Prague this month to discuss the successes of 2010 and plans for the future.

Dealers were shown new product, including the city car and C-segment hatchback which will put Skoda into new market segments, plus the revised Superb coming in 2012.

Globally, Skoda aims to increase its annual sales volume from 760,000 to more than a million within the next five years.

The UK will play a major role in its growth and is expected to account for more than 45,000 registrations this year, more than 2% of the UK’s new car market share.

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