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'Up the game', says Alphera

Alphera UK director Spencer Halil is calling on dealers and brokers to “up the game” and provide car buyers with the right finance deal.

His comment comes as the Finance & Leasing Association reports that point-of-sale new car finance rose to 52.1% in 2010.

Halil, who heads BMW Financial Services’ UK multi-make division, said a survey suggests consumer confidence in buying high price tag items such as cars was lower than expected for the start of 2011.

“When a customer wants to buy, but is holding off it can often be because they aren’t aware of the various buying options available,” he said.

“It’s a case of presenting all the benefits from a range of finance solutions that make buying a car more affordable.”

Halil said January was positive for Alphera: “If this performance was mirrored across the market dealers are already reassuring their customers through the provision of finance.”

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