Saab GB is seeking to raise its profile by sponsoring a roving cinema experience.
The Noman - Driven by Saab is a pop-up movie tour that will visit 150 locations across the UK, from castles to ballrooms.
It will show an eclectic selection of films from classics to cult, silent and mainstream movies, and is expected to attract 130,000 film lovers.
The sponsorship package allows Saab to showcase a series of themed film events in its brand ethos of 'independent thinking'.
Consumers can find out more at www.whereisthenomad.com.
Andy Biernacki, national communications manager at Saab GB said: “The Nomad is an exciting and engaging new way to experience cinema and sits well with Saab’s own culture of challenging convention, so we’re pleased to be involved in this innovative new venture.
He added: “We’re currently in the middle of the biggest product offensive in our history with more new products set to launch over the next twelve months, as we continue to build brand momentum.
"The Nomad provides a great platform to reach a targeted audience.”