Aston Martin has launched into India following the opening of its first dealership in the country in Mumbai.
The opening of the Aston Martin Mumbai showroom strengthens the company’s global dealership network to a total of 134 dealers in 42 countries. As part of the company’s ongoing expansion plans Aston Martin has recently entered into Brazil, Chile, Croatia, Czech Republic, Greece, Taiwan and Turkey whilst seeking continued growth in new markets as well as emerging markets including China and the Middle East.
Michael van der Sande, Aston Martin’s chief commercial officer, said: “India represents a new opportunity for us and as part of our programme of growing the reach of the global Aston Martin dealership network; this expansion brings our brand to a different audience in a new market.
“Our decision to bring the Aston Martin brand to India is driven by a strong level of interest and enthusiasm from potential customers in an emerging luxury market.
“We have taken our time to find the right advocates for Aston Martin and I am confident that we have selected strong partners with whom we look forward to starting a successful relationship.”