AM Online

Free guide to the effective and legal way to use customer data

Advice on ways to use customer data effectively and within the law is the topic of a new, free AM best practice guide.

Written by Jeremy Evans, Marketing Delivery managing director, it looks at capturing comprehensive data and using it for sales and service in all formats, from mail to SMS.

The guide, ‘CRM: managing data quality’ can be downloaded at www.am-online.com/files/BPCRMMay2011.pdf
 

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