Was this article useful?Advice on ways to use customer data effectively and within the law is the topic of a new, free AM best practice guide.
Written by Jeremy Evans, Marketing Delivery managing director, it looks at capturing comprehensive data and using it for sales and service in all formats, from mail to SMS.
The guide, ‘CRM: managing data quality’ can be downloaded at www.am-online.com/files/BPCRMMay2011.pdf
The UK’s leading event for motor retailers.
TWO days of insightful, engaging content that Automotive Management LIVE is known for whilst enabling our audience to connect with the full range of suppliers to motor retail, learn and share industry best practice, and discuss how to prepare for the future of motor retail.
When: November 11, 2021
Where: NEC, Birmingham
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