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Pentagon buys Seat and Subaru sites

Pentagon Group has today completed the acquisition of Willoughby Seat and Subaru in Nottingham for an undisclosed sum.

Pentagon already has one Subaru site in Ashbourne, Derbyshire but this will be its first Seat dealership.

This news follows the addition earlier this year of two new dealerships in Yorkshire with the addition of Fiat to its existing site at Barugh Green in Barnsley in March and the opening of a new Nissan site in Huddersfield later this month.

Trevor Reeve, Pentagon managing director, said: “We are delighted to be able to welcome Seat and Subaru in Nottingham to Pentagon.

"Both Seat and Subaru are names synonymous with quality and excellent customer service in Nottingham thanks to the high standards set by Willoughby over the years”.

The dual-franchise site is on High Road in Chilwell, Nottingham and features a six-bay workshop and two showrooms.

With these appointments Pentagon is continuing the growth they experienced in 2010 during which it added two Chrysler, one Subaru and one Citroen franchise to its portfolio.

This new acquisition, in addition to the ones earlier this year, takes its total number of franchise points to 28.

Willoughby Group was established in the late 1950’s and has represented Seat in Nottingham since 1997, also adding the Subaru/Isuzu in 2005.

The directors have taken the decision to leave the industry to focus on other business interests.


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