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BMW online warranty open to all

BMW Financial Services is offering its BMW Insured Warranty cover to all BMW drivers via a dedicated website in a bid to drive more customers into the BMW dealer network.

In association with Mondial Assistance, the online facility was previously aimed at owners whose existing warranty was about to expire. Now all owners will be offered it irrespective of vehicle age or mileage.

BMW said its dealer network “will benefit from increased aftersales opportunities and, in turn, greater customer retention and loyalty”.

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