A car dealer has promised to contribute £5 for every car he sells towards the cost of a monument to the World War II Air Transport Auxiliary.
A campaign has been launched to raise £15,000 for the design and installation of the monument at The National Memorial Arboretum, Staffordshire.
The campaign was started by Lodge Hill Garage in Abingdon. Owner Peter Jewson intends to donate £5 from every car he sells for a year.
Jewson said: "I believe that their bravery, sacrifices and service to the country should be celebrated."
The ATA's pilots flew aircraft from factory to airfield during the war.
The pilots were those considered unsuitable for front line duty and included the pioneering British aviator Amy Johnson.
Johnson and 14 other female pilots died during the war while undertaking the vital role of ferrying military aircraft around the country.
Lodge Hill Garage has put up a lifesize replica of a Spitfire on the site, costing £6,000.