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Alfa teams up with BBC Dragon

Alfa Romeo has joined forces with Dragons’ Den star Peter Jones CBE, to support his charitable foundation and his personal mission to ignite entrepreneurship among Britain’s young people.

The Peter Jones Foundation, which is creating a nationwide network of Enterprise Academies to teach young people how to be the entrepreneurs of tomorrow, brings the boardroom into the classroom by mixing its students with real entrepreneurs and practical business challenges.

Throughout 2011, the Italian manufacturer will actively participate in the fundraising goals of the serial entrepreneur, including a star-studded celebrity clay pigeon shoot in July.

Alfa will also support Jones' drive to nurture entrepreneurship in Britain through his pioneering Enterprise Academy network and a business challenge event in the autumn.

Jones' first car was an orange Alfasud.

Speaking of the tie-up, Damien Dally, Alfa Romeo head of brand said: “Naturally, we’re looking forward to the months ahead and supporting the work of the Peter Jones Foundation. And it’s always great to work with someone who understands the appeal of owning an Alfa.”


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