AM Online

Caffyns drops Vauxhall

Caffyns will no longer represent Vauxhall in Kent from June 2013 due to the brand not fitting with the group’s strategy of developing a core business with premium franchises.

The group also said it was unwilling to commit to the “high levels of capital needed to operate the Vauxhall franchise”.

Caffyns is actively planning to redevelop its freehold facilities in both Ashford and Tunbridge Wells.

The multi-franchise group is at number 46 in the AM100.

Simon Caffyn, Caffyns chief executive officer, said: “Our freehold facilities at Ashford and Tunbridge Wells offer great potential for development having scale, excellent locations and strong markets.

Already, one of our core partners has supported our plans for future investment.

“Vauxhall has a strong product range and solid customer base. However, the brand no longer fits with our strategy.”

Between now and 2013, Caffyns will continue its programme of stock and inventory reduction as well as focusing on more profitable aspects of the business to improve overall returns.

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