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Alfa takes to road to target small fleets and user-choosers

Alfa Romeo will be visiting 16 of Britain’s biggest business parks to show off its star models to prospective small fleet and user-chooser customers over the next two months.

They can expect to see the MiTo supermini, executive 159 saloon and the marque’s new- est addition, the five-door Giulietta hatchback.

Not only will the business communities visited be able to test drive each model, they will also earn the chance to win an Alfa Romeo road bike built exclusively for the brand by Italian bike manufacturer Compagnia Ducale.

Gerry Southerington, fleet operations manager at Alfa Romeo UK, said: “Some company cars get lost in the car park, but that’s not the case when you drive an Alfa Romeo.

"The road show is an excellent way to bring the latest models direct to businesses’ doorsteps and highlight the competitive benefits of ownership.”

Alfa Romeo began its tour in Langstone Technology Park, Portsmouth, last Wednesday and will end in Stockley Park, London on July 19.

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