Morgan Motor Company, the British manufacturer renowned for its retro sports cars, has revealed plans to boost annual sales above 1,000 units this year.
Managing director Charles Morgan told AM’s sister title Car Magazine that the business has successfully increased production every year during the recession, and has grown volumes from 500 units to 650-750 in recent years.
“This year we expect to sell more than 1,000 cars with the advent of the Three Wheeler,” he added.
“We are lucky that there seems to be an ever-running demand for about 500-600 Morgan cars each year.
"We wanted to grow the business and move beyond that. The Three Wheeler will help us achieve that.”
The carmaker has 18 franchised dealers, some of which also represent sports brands such as Lotus and Aston Martin.
It has already taken 400 deposits for the Three Wheeler, which is classed by law as a tricycle.
Morgan has also installed a 1.6-litre engine into its 4/4 Sport model, which has brought CO2 emissions below 130g/km.