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Mazda to launch fleet offensive with Skyactiv

Mazda believes its new Skyactiv technology will lead to increased fleet sales as businesses look to reduce whole life costs, fuel bills and tax.

Skyactiv features a new generation of gasoline and diesel engines, improved model aerodynamics, vehicle weight reduction, new chassis and transmission.

Christian Blank, Mazda director of European fleet operations, said: “Research tells us that only 10% of new cars sold in 2020 will be fully electric.

“So we believe that the strategy we are pursuing is the right one – first launching breakthrough technologies for gasoline and diesel engines while continuing to work on hybrid and electric vehicles as well as hydrogen-powered models.”

Mazda will launch is Skyactiv and fleet offensive with the new CX-5 crossover which will go on sale at the start of 2012. The new model will achieve sub-120g/km of CO2 emissions.

Blank said: “The Skyactiv technology will enable our cars to reach the top quartile of our competitor set in terms of residual values and further extend our European fleet customer base.”

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