SsangYong says it is ready to relaunch itself in the UK with the introduction of its new Korando crossover in September.
The Korean brand was forced to restructure in 2009 after going into court receivership (similar to US Chapter 11) before securing a deal with Indian manufacturer Mahindra & Mahindra for the company to acquire a 70% stake in November 2010.
SsangYong is now confident it can have another crack at the UK market with the introduction of its European styled Korando.
The new model, priced from £16,995, will be going up against the Kia Sportage, Hyundai ix35, Mitsubishi ASX and Nissan Qashqai.
Paul Williams, chief executive officer of the UK importer, SsangYong Motor UK, said: “Korando is a great value proposition, and arrives in the highly competitive crossover market at absolutely the right time.
“Very keenly priced, a comprehensive list of standard equipment, excellent towing capability and thanks to its long wheelbase a spacious and airy interior, Korando is the clever choice for families and those who tow a caravan, horsebox or trailer.”
Korando customers can choose between two-wheel drive or four-wheel drive versions and all models come with a 173bhp 2.0-litre turbo diesel with CO2 emissions of 157g/km. There are three trims – S, ES or EX.
The entry level model comes with cruise control, ESP with hill start assist and reverse parking sensors. The ES and EX come with a sunroof, climate control, leather upholstery and heated front and rear seats.