Chrysler UK has launched a nationwide scheme in the UK, using the Motor Codes survey format, to help raise customer satisfaction throughout its dealer network.
Joining forces with Motor Codes, the industry regulator, will enable Chrysler UK – which includes the Chrysler and Jeep brands – to use the Government-backed ‘code survey’ to monitor its dealers’ standards and find ways to further raise them.
Each week customers will be invited, via a secure link to the Motor Codes website, to take part in a short survey following servicing or repairs to their car.
Dealers will see a live ‘satisfaction score’ appear on their own Motor Codes profile page which customers will view when using the Code’s ‘garage finder’ tool. With this they can make an informed decision on where to take their car, based on the feedback of other garage customers.
Launched this month, the national survey results are already starting to come through and reveal that 94% of respondents so far registered ‘overall satisfaction’ and 96% would recommend the company to ‘friend or family’.
Metin Tahsin, customer relationship manager, Chrysler UK, said: “We still have much work to do as we strive to raise our standards even higher.
“However, the Motor Codes scheme will provide even greater peace of mind to customers, as our dealers publicly demonstrate their high standards.”