SsangYong Motor UK has appointed ex-Chrysler Jeep marketing director Steve Gray as its new head of marketing and communications.
The appointment follows the Korean’s brand to relaunch in the UK next month following a two year absence from the UK market.
The Korean brand was forced to restructure in 2009 after going into court receivership (similar to US Chapter 11) before securing a deal with Indian manufacturer Mahindra & Mahindra for the company to acquire a 70% stake in November 2010. The deal was finalised in March this year.
Paul Williams, chief executive of SsangYong Motor UK, said: “Having worked across Land Rover, Daihatsu, Chrysler, Jeep and Dodge, Steve has an automotive marketing pedigree that is absolutely tailored to SsangYong’s current position and the job we have to do.
“I can’t think of anyone better suited to successfully re-position the brand and launch the new Korando.”
Gray said: “We are effectively a new company launching a new car into a new, fast growing segment for the brand, which means we can embrace all the latest tools in the digital toolbox without being constrained by convention.”