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AM Executive Breakfast: The Black Farmer confirmed as guest speaker

AM’s next Executive Breakfast will feature Wilfred Emmanuel-Jones, ex-television producer, businessman and founder of The Black Farmer brand, as its guest speaker.

The next event will be held on August 19 at Simpson's-in-the-Strand, London.

Delegates will receive a full breakfast and a chance to network and share best practice with senior figures in the UK’s automotive retail industry.

In his own words, Wilfred is 'a poor boy, done good'. Born in Jamaica and raised in inner city Birmingham, unqualified but persistent, he talked his way into television production.

He introduced top chefs like Gordon Ramsay and James Martin to the screen - but he is now known simply as The Black Farmer.

After his stint in TV, setting up and then selling his first business, Wilfred fulfilled a lifelong ambition to own a small farm in Devon.


This in turn led to one of the most successful food launches of recent years: a range of sausages and sauces under the Black Farmer label. He had spotted that while many farmers had lost any contact with the customer, he could engage directly with them and even persuade them to lobby supermarkets on his behalf. Wilfred's brand now covers meat products, sauces, and even a country clothing range.

Flavours without Frontiers (the strapline on all his products) goes some way to sum up Wilfred's personality. He refuses to be confined by race, convention or tradition. His strong opinions on rural affairs and particularly justice for small producers have aroused media attention.

Wilfred has also launched a scholarship through which young people from inner city communities have the opportunity to experience life in a rural environment. Rather than sliding into a culture of victimhood, he believes that everyone - no matter how disadvantaged - can and must learn to take personal responsibility for their actions.

Attendance to this Executive Breakfast Club meeting is exclusive to senior dealer group executives.

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