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Pentagon acquires Rustys Seat and Peugeot

Pentagon Group has completed its aacquisition of Rusty’s Seat and Peugeot in Scunthorpe, north Lincolnshire.

Pentagon already has one Seat dealership in Nottingham that it took on in May this year and it has represented Peugeot in Burton on Trent for the last six years.

Rusty’s owner Trevor Mason decided to sell the business and retire.

The dual-franchise site features a split showroom and positioned on the A18 Brigg Road, close to a major supermarket and an out of town shopping centre.

This news follows the announcement earlier this year that Pentagon had purchased Willoughby Seat and Subaru in Nottingham.


The family-owned dealer group has also opened two new dealerships in Yorkshire this year with the addition of Fiat to their existing site in Barnsley in March and the opening in June of a new Nissan site in Huddersfield.

Trevor Reeve, Pentagon managing director, said: “Adding another Seat and Peugeot franchise is a major part of our long-held strategy to build stronger relationships with more manufacturers.

“We are particularly pleased to be expanding with Peugeot as we have been working with them over many years to identify a suitable business that would allow us to grow our portfolio. We are also particularly delighted to now have our second Seat dealership just months after we opened our first one in Nottingham.”

The deal between Pentagon Group and Rusty’s was brokered by David Kendrick through ASE’s Dealermatch service.

Pentagons’ turnover in 2009 was around £318m and this grew to £380m in 2010. The group expects this to grow again to £410m this year on the back of new acquisitions and an improved performance in fleet operations.

This latest growth, in addition to the new dealerships it opened earlier this year takes Pentagon’s total number of franchise points to 29 (excluding heavy vans).

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