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Ford Fiesta most viewed new car online ahead of September plate-change

Ford Fiesta top viewed new cars with page views leaping 66% month-on-month
The Ford Fiesta is the most viewed new car on Auto Trader’s new car website leading up to the September plate-change.

 

Page views of the Ford Fiesta jumped 66% month-on-month on Auto Trader New Cars, while the Ford Focus saw the largest increase in monthly views (91%) and the second highest number of total views in July. Auto Trader’s data also predicts the type of car most likely to sport the new ’61’ plates will be the supermini, with four of the top 10 viewed cars falling into this category, suggesting that rising motoring costs have prompted consumers to downsize.

In-demand ahead of the plate-change (rank, new car model and monthly rise in views):

1 Ford Fiesta 66%
2 Ford Focus 91%
3 Volkswagen Golf 69%
4 Volkswagen Polo 36%
5 Vauxhall Astra 61%
6 Vauxhall Corsa 60%
7 BMW 3 Series 35%
8 Audi A3 54%
9 BMW 1 Series 44%
10 Fiat 500 45%

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