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BMW launches promotional video for new i brand

BMW has launched a new video trailer for launch of its i brand which will promote its electric, hybrid and mobility services.

The video coincides with the launch of the i3 Concept and i8 Concept vehicles.

 

The i3 Concept, previously known as the Megacity Vehicle, will br BMW's first series-produced electric vehicle.

The i8 Concept is a sports car which combines a combustion engine with an electric drive system.

It’s not yet known whether the BMW i brand will have separate showrooms, but UK BMW dealers will have a lot of product to fit in their dealerships with a standard product range, the addition of scooters and bicycles and now the possibility of a range of i vehicles.

 



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