Birchwood Motor Group and Shell have announced a new lubricants arrangement.
Across a service network of around 10 dealerships and workshops, Shell is now the official supplier of lubricants for all Birchwood franchises in the UK.
The new arrangement will see Shell Helix products stocked in all Birchwood locations.
John Newton, group finance director for Birchwood Motor Group, said: “We are pleased to be teaming up with Shell Lubricants as it is a brand that we have identified our customers already know and trust.
"As our business continues to grow, having Shell’s competitive pricing structure and professional support helps us ensure that we are providing a strong value offering to our customers, whilst creating cost savings for the business.”
He adds: “In addition, the opportunity for 1 litre top-up oils with Shell makes the process and selling much easier.”
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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