Ford's new managing director has praised its retailers for their performance in a "tough" UK market.
Mark Ovenden, who returned after heading Ford's sales in Russia, said the network and Ford's product range are poised to benefit when the UK economy eventually improves.
"The austerity measures are necessary and we have to pick our way through it. Certainly I'd rather do that with the product line up we have now than without," he said.
Dealer profitability has suffered, he said, but the network is still in the black.
Unlike some rivals, Ford will not "buy" business at any cost, Ovenden added.
AM spoke to Ovenden at the Frankfurt Motor Show this morning. See the September 23 issue for the full news interview.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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