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Razsor MD to leave following digital restructure

Andy Whitehair, managing director of Trader Media Group’s (TMG) digital marketing company Razsor, is to leave the business at the end of January following a restructure.

Whitehair told AM it was "time to move on to new challenges" after spending the last 11 years with 2nd Byte and the last two years setting up Razsor.

Craig Stevens, Trader Media Group’s director, Digital Marketing Services, will now take on responsibility for Razsor.

TMG said that after Razsor’s launch it would now look to integrate more services from its sister-company Auto Trader and a new digital marketing division has now been created.

Whitehair joined TMG as managing director of 2nd Byte in 2006 and headed up the development and launch of Razsor which now has 3,000 dealers on the books after 12 months in business.

Stevens, said: "Andy has contributed a great deal to TMG during his time with the business and has been instrumental in creating our new digital marketing division.

"We all wish him the best for the future. Razsor, our digital marketing brand is a core strategic focus for TMG. We will continue to invest heavily in new, value-driven digital products and services, specifically targeted at maximising online traffic and converting it into showroom leads, during what is likely to be a very challenging economic climate over the next 18 months."

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