Yorkshire-based Harratts Group is rolling out the new Pinnacle dealer management system across its 12 dealerships.
The group is looking to complete the roll before the end of June this year.
Each dealership team will have access to the system which operates around a single database which contains five principal modules: customer relationship management, vehicle sales, parts, workshop and accounts.
Remotely hosted and accessible via cloud technology, Harratts believes Pinnacle will ensure members of its team are able to maintain focus on the tasks involved in their own role, rather than day-to-day system management.
Shaun Harratt, Harratts managing director, said: “Implementing Pinewood’s Pinnacle DMS will enable us to stay ahead of the curve when it comes to dealership technology and IT solutions.
“We are thrilled to launch this game-changing DMS into our dealerships and we look forward to the resultant increase in efficiencies and ultimately sales, that this technology will afford.”