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Honda launches first quarter sales incentive campaign

Honda has created a new sales offer package for its Jazz, CR-V and Insight called ‘Your Honda, Your Way’, which allows customers to choose three incentives when buying a new model.

It’s hoped the deal will boost sales for the Japanese brand in Q1.

Customers visiting a Honda dealership to purchase a new model included in the deal on orders between January 1 and March 31, 2012 and registered by June 30 can choose three offers:

-Four years complimentary servicing including roadside assistance
-Fourth year Honda Happiness Extended Guarantee
-Up to three years road tax
-£300 insurance contribution
-Three years 6.4% APR representative PCP with nil deposit
-Two years 0% HP with 35% deposit

The CR-Z will also be included in the deal but customers will only be able to choose two offers.
‘Your Honda, Your Way’ follows on from Honda’s ‘4’ campaign which launched in summer 2011.
Paul Runza, Honda UK tactical marketing manager, said: “We wanted to carry forward some of the popular elements of the ‘4’ offer.

“However, we recognise that everyone has different requirements and this new campaign gives our customers the flexibility to tailor-make a package which best suits their individual needs.

“Customer satisfaction is a top priority for Honda and this is a perfect example of how we are always looking at ways we can deliver customer excellence.”

To bring the campaign advertising to life, Honda has teamed up with Swizzels Matlow, the makers of Love Hearts and used the retro sweet imagery to emphasise the customer choice element of the ‘Your Honda, Your Way’.

The Love Hearts images will be a familiar feature acros all Honda marketing activities throughout the first quarter of 2012.

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