Two major AM100 car dealers have and agreed an exclusive remarketing deal with Manheim which will see it remarket more than 45,000 of their vehicles over three years.
Marshall Motor Group and Ridgeway Group, who between them have nearly 90 outlets representing 30 brands, together with the Marshall Leasing arm, will launch the new programme in October.
The contract was won by Manheim following a stringent tender process and will use a combination of physical and online channels to sell part-exchanges and other vehicles arising from the retail dealerships plus the off-lease vehicles.
Manheim will operate the sales programme from its main remarketing centres in Leeds, Bristol and Colchester.
Daksh Gupta, Marshall chief executive and a non-executive director of Ridgeway, said: "In choosing our preferred partner we needed an organisation who could handle all the specific remarketing requirements of both our businesses and also provide us with other solutions, to ensure we are well placed to meet the market challenges ahead.
"The scale of the sale programme we have created in this arrangement allows us to truly leverage operational and marketing efficiencies.
"Marshall and Ridgeway are forward-thinking businesses and both organisations had reached the point where we were reviewing our used vehicle remarketing arrangements to meet the ever-changing requirements. I am certain that this deal will prove a real winner for all of us.”
All vehicles in the programme, averaging 300 vehicles each week, will be offered through Manheim’s three premier auction locations, as well as simultaneously on Simulcast, their online bidding channel.
Additionally, every Marshall-Ridgeway dealer outlet will have 24/7 access to Seller Advance, Manheim’s valuation service.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
wayfwrd - 15/10/2012 22:55
"ever-changing requirements" hhmm a part of the business that really does not fundamentally change the basis remains constant it is only volume that becomes the variable,smacks of a rudderless ship with a distinct lack of vision,not to mention the service cost that could be largely avoided with a in house initiative .Auction houses are a costly disposal tool and not always necessary ,such disposal route should never be the only route used.