Rymco, the Infiniti specialist, has signed a deal between its Reading dealership and Premier League football club Swansea City to become its official vehicle supplier.
Infiniti Reading will supply FX models to manager Michael Laudrup and his assistant Erik Larsen.
The aim is to raise awareness of the brand and Swansea City coaches and scouts will soon be driving Infiniti cars too.
Paul Watts-Barnes, head of corporate sales for Rymco, said: “What started as a quick chat between Rymco and the Club has grown into providing a steady supply of Infiniti models.
"We both have similar ambitions and it will be exciting to see how each of us develops over the next few years."
Infiniti currently has no dealerships in Wales. It is planning to open new sites in Bristol, Belfast, Newcastle, Nottingham and Cambridge. The network currently has sites open in Glasgow, Leeds, Stockport, Hull, London and Reading.