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Deltapoint launches used car stock control tool

Deltapoint, the UK automotive data analytics company, has launched a new used car stock management tool called i-Control.

The software recommends to dealers what stock to buy, where to find it how much to pay for it and how much to sell it for.

The tool will also suggest price movements for stock with an online pricing tool to align to real-time local market demand.

The software works by accessing Auto Trader's data and the searches that take place on the automotive classified giant's website. It also pulls in data from BCA's fleet and lease information.

Paul Jarvis, Deltapoint managing director, said: “The internet may have empowered consumers by providing a wealth of market information and intelligence but i-Control shifts the balance of power back to dealers.

"Few, if any, dealers have a data intelligence unit and the average stock turn of about seven times a year is not a great return on capital employed (ROCE). We know of dealers who, through analysing demand trends and pricing, have increased stock turn by up to 11 times a year. Much faster stock turn results in an ability and agility to respond to retail price movements and changes in consumer demand.”

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