Bowker Group, which has BMW and Mini dealerships in Lancashire, has opened a bespoke non-franchised showroom for prestige used cars.
Bowker Ribble Valley is based in a former Bay Horse Saab showroom in Osbalderston.
The group has invested £750,000 in the dealership, its ninth, and created 10 jobs, reports the Clitheroe Advertiser.
Chief executive Paul Bowker said: "We have already lined up an impressive stock list of prestige and sports cars and the site on the A59 in Osbaldeston offers the perfect opportunity to extend our dealership experience across to all makes and models of cars."
Bowker Ribble Valley is run by managing director Chris Eccles, who will operate the site in conjunction with his role at Bowker BMW and Mini in Blackburn.