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AMi exclusive: strategic assessment of Kia

AMi looks at the brand from a number of perspectives, useful in helping you achieve informed judgements on Kia.

This 26-page report (pdf) is free to AMi users (cover price £1,995).

It includes:

* brand SWOT analysis

* market share analysis v competitor set

* dealer attitudes

* fleet penetration stats

* interview with UK MD Michael Cole

* a look at forthcoming models

* network size and changes

* network profile

Download Kia: A Strategic Assessment.


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