AMi looks at the brand from a number of perspectives, useful in helping you achieve informed judgements on Kia.
This 26-page report (pdf) is free to AMi users (cover price £1,995).
* brand SWOT analysis
* market share analysis v competitor set
* dealer attitudes
* fleet penetration stats
* interview with UK MD Michael Cole
* a look at forthcoming models
* network size and changes
* network profile
Download Kia: A Strategic Assessment.