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Service adviser average wage has increased by £12k

Service advisers have seen their average wage increase by £12,000 over the last four years, according to new figures compiled by Jobco-op Automotive.

The company says that a typical franchised dealer service adviser salary for advertised posts is now around £35,000 when, just four years ago, it was below £23,000 in almost all cases.

The change has been prompted by the way in which servicing and maintenance has become recognised as an increasing important source of dealer profitability, said director Derek Webb.

He said: “Dealers have come to see service and maintenance as a key area of profitability and an important element in their customer retention strategies, and clearly service advisers are very much at the heart of this development.

“There is an increasing recognition that a good service adviser is perhaps the most important person in the dealership when it comes to keeping a customer happy over the course of their relationship with the business.”

Webb added that a parallel development was that, in more and more dealers, service advisers were being incentivised on not just overall sales but also for sales of warranties and service plans.

He said: “We are seeing more and more service advisers being incentivised to drive their part of the business forward. Some of them are very successful and it is possible that their salaries could continue to rise in the next couple of years.”

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  • Steve Dewison - 28/11/2012 16:14

    Job Co-Op is a new agency and have got their facts badly wrong! No dealership apart from a very small percentage pays that amount, Average is still in the early 20's.

  • Luke Stork - 28/11/2012 17:04

    Not sure where these figures have come from (perhaps prestige) but within a volume franchise those numbers just don't stack up and will be unsustainable in the short term. Especially when half the dealer network are losing money this year!

  • Dogsbody - 28/11/2012 17:20

    I agree. These figures are way out of touch. Back to school for you Jobco-op Automotive.

  • Mark G - 28/11/2012 17:50

    Really what plant are these people on

  • iain macbean - 29/11/2012 12:43

    They are no doubt smoking some kind of plant

  • Matt - 29/11/2012 19:42

    Absolute garbage.

  • Martin Blackaby - 30/11/2012 10:06

    About time too, therse essential front liners who work long hours and are in the firing line all day every day deserve recognition and reward. They are also the front line for customer service!

  • Derek Webb, jobco-op automotive - 30/11/2012 10:49

    Thanks everyone for their comments. First, just a word about our background. Although jobco-op automotive is a “new” agency, it is rooted in an automotive recruitment business that has been around for almost a decade, so we do have extensive experience and knowledge in the sector. In terms of service adviser salaries, we stand by our figures. This week, for example, we are advertising a service adviser with a mainstream franchise dealer with an £18K basic/£30K OTE package. We also work with a couple of dealers where the OTE package of their service advisers are much more than £35K. Salaries of this type are a recognition of the contribution that these people now make to the overall profitability of dealerships and the important role that they play when it comes customer retention. It has become a very important position within the dealership and salaries have risen accordingly.

  • Peter Smith - 02/12/2012 13:59

    The company says that a typical franchised dealer service adviser salary for advertised posts is now around £35,000 Seriously....where?, i dont know any 'typical franchised dealer service advisors on anywhere near that figure

  • kevthebass - 20/12/2012 11:18

    The majority of Service Advisor positions on Jobco-op's website today are listed as £18-30k, one is £18k for North West London and another £17-20k in Buckinghamshire. On that basis I don't see where £35k average comes from OTE or not. In fact the average looks to be slightly higher than the £23k of 4 years ago, so £1,200 rise would be a more accurate headline.