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Auto Trader launches app for car buyers

Auto Trader has launched a monthly interactive tablet publication called Ignition for consumers looking to buy new and used cars.

Available initially on iPad, the launch price for the publication – which includes news, car reviews and features – will be £1.49.

It also allows searches of Auto Trader’s online market place. The app includes a live Twitter feed with information about the different vehicles for sale on Auto Trader and readers can post straight to their own Twitter or Facebook profiles from the app.

Editor-in-chief at Auto Trader Jon Quirk said: "Ignition is a chance for Auto Trader to become more relevant across other parts of our audience’s motoring lives. Having a publication full of thought-provoking and entertaining content, plus a seamless link into the UK’s biggest marketplace for new and used cars offers something unique to the car-buying public."

The first issue is available from the Apple Newsstand.
 



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