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Classifieds website adjusts threshold after launch

A rival to Auto Trader has adjusted its threshold for advertised cars in order to capture a slightly larger slice of the market.

Sunday Times Driving was launched in October with a £14,000 threshold for used cars advertised to its premium audience.

Owner News International wants it to be a website allowing franchised dealers to market their cars to its middle-class audience, which includes readers of the Sunday Times and The Times.  

However, while its free dealer trial period continues, now it has lowered that threshold to just below £10,000 to offer a broader range of cars, attract more consumers and deliver more leads to advertising dealers.

Market leader Auto Trader countered the launch of Sunday Times Driving with a national TV, online and print marketing campaign which boosted its market share to 49%, and uncapped the quantity of stock dealers could advertise during the campaign.

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  • ICEAGE - 18/12/2012 16:30

    What a stupid business strategy..... must have been arrived at by committee

  • Nobby123 - 18/12/2012 18:33


  • jonathanspence - 19/12/2012 14:06

    Number of users has dropped off to just 96,000 uv's in November according to comScore.

  • Nobby123 - 20/12/2012 13:08