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Digital venture seeks to offer multi-channel online tool to car dealers

Next month will see the launch of the latest digital remarketing venture aimed at helping dealers to source retail stock and liquidate unwanted part-exchanges.

Carcom is a joint venture company backed by Eastbourne Car Auctions and Bluecycle, the salvage vehicle auction business owned by Aviva.

Its website is due to go live in January, with four bespoke electronic platforms that link buyers and sellers of used vehicles across the UK.

Two are trade-focused: a fixed price stock locator, and an electronic auction site where subscribing dealers can bid for vehicles.

Two further platforms, branded Findacar and Sellmycar, will be promoted directly to retail customers seeking to buy from or sell a car, with resultant leads passed to suitable subscribing dealers.

Headed by chief executive Gerry Lynch, a former BCA, Inchcape and Autologic executive, Carcom’s senior team also includes Eastbourne Car Auctions’ MD Jon Mitchell and Bluecycle MD Guy Spence,, former BCA, Mercedes-Benz Finance, Pendragon and Carsite executive Mark Thomas as sales and operations director, and recent head of remarketing at Motability Operations Peter Rosie as commercial director.

Rosie said: “For the first time dealers will be able to access product from private individuals, which until now they have not been able to do other than at a local level.”

Lynch added: “The company is a one-stop shop for all car dealers wanting to buy and sell vehicles online. While some organisations offer trade-to-trade online trading, electronic auctions and private selling, no-one else offers lead generation and no-one comes close to matching our charges.”

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