Hepworth Honda, the West Yorkshire-based dealer group, has expanded beyond the Japanese brand with a SsangYong franchise.
The Korean SUV specialist brand will be added to Hepworth's Select site at Horsforth in Leeds.
It will cover Leeds and the surrounding areas of West Yorkshire.
Stephen Brighton, Hepworth Honda managing director, told AM: "We are joining this fast-growing brand at a time when customers are looking for exceptional value along with the reliability, design and long warranties customers expect of a Korean brand.
"Just in time for the launch of the Korando Sports pick-up and with further new models imminent we believe the next few years will be an exciting time with the brand.
"The site will continue to operate as a used Peugeot and Honda specialist as it has for several years with Ssangyong offering more choice for our customers."
SsangYong's network in the UK is now at 60 sites, including the addition of Hepworth, Carstins in Coventry, Lifton Bridge Car Sales in Lifton and Midgley Motor Cars in Skipton.
The brand is still looking for dealers to take on the franchise in a number of open points across England, Scotland and Wales, including: Aberdeen, Borders, Cambridge, Chester, Greater Manchester, Leicester, Liverpool, London & South East, Luton, Mid & North Wales, Milton Keynes, Newcastle, Nottingham, Reading, Teesside and Watford.