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Citroen on the premium offensive with DS5

Citroen has priced its new DS5 premium saloon between £22,400 and £32,200 which is available to order now with first deliveries expected on April 2.

The new model is Citroen’s flagship product and it will be the French brand’s first production model which will offer a Hybrid4 full-hybrid diesel 200bhp powetrain.

Citroen is targeting the premium executive segment and believes it can convince customers that are looking to “stand out from the crowd with a distinctive, contemporary flair”.

View a full gallery for the Citroen DS5

Anticipated DS5 buyers will be 35+ with a male bias.

Citroen said: “Typically energetic business leaders, they are sophisticated, style conscious and early adopters of new technologies. Creative and independent minded, they are brand conscious, aspirational and discerning.”

The DS5 sits in between core ‘D’ segment models such as the Volkswagen Passat and Vauxhall Insignia, and premium executive models including the VW CC and Audi A4.

There are eight body colours to choose from with pearlescent or metallic paint options and six alloy wheel designs from 16-19inches in diameter. The chromework is also offered in a smoked version called ‘dark chrome’.

Equipment features include keyless access and start, colour head-up display, colour reversing camera, electric seats with massage function, duel-zone automatic air conditioning, programmable speed limiter, cruise control, lane departure system and smart beam headlights.

DS5 is available from launch with a choice of four Euro V engines - THP 200, e-HDi 110, HDi 160 and the new 200bhp diesel electric Hybrid4.

All powerplants are mated to either manual, automatic or EGS six-speed gearboxes.

The Hybrid4 offers tailpipe emissions of 99g/km which means it’s exempt from VED, the London congestion charge and, for business users, the BiK tax rate is 10%.

Customers can choose from three trim-level signatures - DSign, DStyle and DSport.

DS5 ownership starts at £22,400 for the e-HDi 110 DSign, rising to £32,200 for the range-topping Hybrid4 DSport. The most popular models are forecast to be the HDi 160 DStyle manual and automatic versions.

A sales mix of 85% diesel, 5% petrol and 10% Hybird4 is anticipated. The sales split is forecast to be approximately 30% retail and 70% fleet/business.

Here's Citroen's DS5 marketing video:


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