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Seward continues trading while administrators seek buyer

Administrators called in to Seward (Wessex) are allowing the Vauxhall and Chevrolet group to continue trading while a buyer is sought.

Smith & Williamson were appointed to the business, which has dealerships in Poole, Bournemouth, Christchurch and Blandford Forum, on Tuesday after it entered a financial crisis.

The joint administrators are Gregory Palfrey and Stephen Adshead.

Seward's Bournemouth business was General Motors' first brand centre in Europe, opening in 2004 following £4.5m investment as a two-storey flagship for the Vauxhall, Saab and Chevrolet brands.

Seward last year acquired naming rights to Bournemouth AFC's stadium.

Seward Accident Repair Centres, a separate company, is not in administration, nor is Seward Renault and Suzuki in Portsmouth.

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