Administrators called in to Seward (Wessex) are allowing the Vauxhall and Chevrolet group to continue trading while a buyer is sought.
Smith & Williamson were appointed to the business, which has dealerships in Poole, Bournemouth, Christchurch and Blandford Forum, on Tuesday after it entered a financial crisis.
The joint administrators are Gregory Palfrey and Stephen Adshead.
Seward's Bournemouth business was General Motors' first brand centre in Europe, opening in 2004 following £4.5m investment as a two-storey flagship for the Vauxhall, Saab and Chevrolet brands.
Seward last year acquired naming rights to Bournemouth AFC's stadium.
Seward Accident Repair Centres, a separate company, is not in administration, nor is Seward Renault and Suzuki in Portsmouth.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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